If there's one thing I love, it's a GOOD deep conditioner.
I could talk about deep conditioners all damn day. Literally. My favorite deep conditioners, DIY Deep Conditioners, the worst deep conditioners... All damn day. I'm like the Bubba Gump of deep conditioners. That being said I have found a product that I am absolutely in LOVE with.
A representative from Especially Hair reached out to me and after checking out the website I was halfway sold on the product (I'm a sucker for a good web design, product marketing, and good packaging). First of all, let's talk about how this is black owned company. That alone gives me life. The product line was inspired by a young woman's need for hair care products to use after swimming. You all know the struggle of post- swim hair and preventing dryness and chlorine damage can be difficult.
While I haven't been doing much swimming this year I have been trying to combat dryness with every wash day. When I finally tried the Especially Hair Moisture Foundation Deep Conditioner I was in desperate need of an intensive conditioning treatment. Looking at the ingredients of this product automatically made me happy: the first five ingredients encourage the highest level of moisture and health for your dry or damaged hair. Glycerin and water are holy grail moisturizers and glycerin encourages ongoing moisture. The jojoba oil encourages a healthy scalp and hair growth as it mimics the sebum that our bodies naturally produce and the avocado oil leaves your hair extra soft and touchable. Lastly we have the natural hair superstar: apple cider vinegar which revived my curls almost immediately and left them soft and bouncy. Are you in love yet?
The texture of this product is a little different from what you would expect in a deep conditioner: It's not super creamy or heavy. In fact quite the opposite, the Moisture Foundation Masque is light and and slippery. This makes detangling an absolute breeze and the product doesn't sit on top of your hair and weigh it down after it's been rinsed out. After using the Moisture Foundation I didn't need to use a regular conditioner and my hair was soft and light. I especially loved that this didn't leave and product residue and my hair still felt CLEAN after using it.
My only con I have about this product is the price. At thirty two dollars it is quite expensive when compared to other deep treatments. That being said, I plan on buying this product and the Enhance Daily Conditioner by Especially Hair very soon.